Why Japan Doesn't Like Avengers: Endgame

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  • Published: 13 June 2019
  • Why Marvel movies aren't received well in Japan
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    Marvel movies seem unstoppable. Avengers: Endgame is just the latest film breaking records and impressing ALL of the world. Well, everywhere except Japan. While Marvel has definitely had some success in Japan, the movies earn far well below box office expectations, especially when compared to other international countries. But what went wrong? Why doesn’t Japan love Iron Man 3000...or even 300? Well, we have some answers for you!

    And thanks to crafty work from Marvel, they may be seeing plenty of box office numbers rising up in the near future! So let’s take an adventure over to Japan, and dive into one of Marvel’s hardest box offices to find success at. For eleven years, the MCU has risen up and dominated the International Box Office. Each year only seemed to get better and better for the franchise, culminating in huge event films like The Avengers, Captain America: Civil War, and The Avengers: Infinity War. And now, if there’s one movie that will forever define 2019, it will be Avengers: Endgame. The film was a defining moment for millions and millions of fans all over the world. Weeks after release, people were still flocking to theaters in nearly every country... except Japan. Surprisingly, the epic rematch against Thanos, time-travel adventures, and deaths of major characters like Black Widow and Iron Man were not enough to draw in audiences. The movie performed OK at the Japanese box office, but was nothing Marvel will brag about in advertisements anytime soon.

    Watch to see exactly why Japan moviegoers aren’t exactly impressed with Marvel movies and ways they may change in the future.


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Comments • 1 942

  • THE POWER
    THE POWER  2 days back

    Because Japanese people have their own culture

    • Vivian Grace
      Vivian Grace  2 weeks back

      I think this is a huge stretch. Younger protagonists might be one reason but it's not the main one I'm pretty sure.

      • Jerome Nettey
        Jerome Nettey  3 weeks back

        But in Korea............................................

        • みみ
          みみ  3 weeks back

          also the boy in this video
          originally was 17 yea old

          Conan was by the evil organization medicine
          the child body
          stop comment japanes are not pedos
          Conan is popular within children

          • みみ
            みみ  3 weeks back

            I am japanes
            japanes have many otaku
            Marvel is also quite popular in japan

            Conan is mysteri story and interesting but there are many reasons for
            the biggest reason is my coutry anime

            I don't know why Americans are angry
            it's a movie ranking in other countries 💧

            • January 2nd
              January 2nd  1 months back

              Mcu> anime, pornhub> jav, cartoon>naruto, so mcu is the best

              • apolo apolon
                apolo apolon  2 months back

                it is not true, that is a cheap excuse that japan goes for younger characters. avengers end game was a dissaster

                • noobmaster69
                  noobmaster69  2 months back

                  Tldr: 🅱️edo🅱️hilia

                  • Classic Lean
                    Classic Lean  2 months back

                    Everybody is saving the world at 13 years old in Japan

                    • EmmaJ.K.88
                      EmmaJ.K.88  2 months back

                      It’s not just young boys, Japan also loves movies that show the coming of age of girls.

                      • XxOriginal_ _AvengerxX
                        XxOriginal_ _AvengerxX  2 months back

                        Answer because japan does not wanna grow up and be kids forever and marvel are GrOwN uP mOvIeS (im 9 and a huge marvel fan in America)

                        • ピエロ大好き人間
                          ピエロ大好き人間  2 months back

                          正直なんでコナンがアベンジャーズよりも上なのか日本人にも分からないんだよね😅

                          • Rafael Don Ganzon
                            Rafael Don Ganzon  3 months back

                            Marvel Cinematic Universe > Anime.
                            (One punch man,My hero academia,Dragon ball heroes).
                            🇺🇸🔪🇯🇵

                            • もも
                              もも  3 weeks back

                              Japanese people just like anime
                              That's all
                              Amrica doesn't matter

                            • Rafael Don Ganzon
                              Rafael Don Ganzon  3 weeks back

                              もも Ok,ok,ok,



                              Alright,p.s,that dragon ball heroes,was a mistake,just 2 next superheroes in anime format.

                            • もも
                              もも  3 weeks back

                              Stop it

                          • Megulin
                            Megulin  3 months back

                            そんなことないですよー
                            日本人でマーベルファンの人はたくさんいるし、ぼくは大好きですよー

                            • Rochelle Sinclair
                              Rochelle Sinclair  3 months back

                              To bad Japan we all love endgame I mean seriously now I'm starting to hate it seriously who makes ironman have a daughter and just kill ironman that make sence

                              • wananana15
                                wananana15  3 months back

                                So basically.... Japan loves the thing I hate most in story telling? Annoying kids as main characters

                                • Virtual baba
                                  Virtual baba  3 months back

                                  they love anime just anime and movie made from anime lol

                                  • mr Q
                                    mr Q  3 months back

                                    Japan has always loved Spider man more than any other marvel or dc characters so its not surprising that his movies will do well over there

                                    • Charles Stebbins
                                      Charles Stebbins  4 months back

                                      End Game isn't popular in Japan because the Avengers never took off in Japan. X Men, Iron Man, & Wolverine all got made into anime, but not the Avengers.

                                      • ghos
                                        ghos  4 months back

                                        cuz detective conan is waaaaaay better lmao

                                        • Rebecca Osser
                                          Rebecca Osser  4 months back

                                          Anime is not "compleatly mainstream" in japan, that is simply not true. While it is a lot bigger over there (which is not weird considering it's japanese,) anime is far from mainstream

                                          • Antrace Britton
                                            Antrace Britton  4 months back

                                            So if i made a Peppa Pig Movie, it would make about 125 Million in the box office over at japan.

                                            • Abdelwahab Hammad
                                              Abdelwahab Hammad  4 months back

                                              Don’t ever make fun of Detective Conan I’ve been watching it since before I could walk

                                              • Nero
                                                Nero  4 months back

                                                I’m a Japanese student and also very big fan of MCU.

                                                Japanese children used to read not comics (like spiderman captain America.....) but also watch Anime on TV.

                                                Like American children do.

                                                But it doesn’t mean that Japanese aren’t familiar to hero.

                                                In Japan there are something like superhero, n they are popular among kids, they are power rangers and kamen rider.

                                                There movies are very popular among children to adults.

                                                And also Spiderman is only one hero that is known to many people.

                                                So I think Japanese are same as other country people,they just don’t know what Heros from comics are.

                                                And how cool are they.
                                                I hope Japanese people notice that.

                                                • S1
                                                  S1  4 months back

                                                  Goku could nuke the MCU🤣🤣

                                                  • Malik Arran
                                                    Malik Arran  4 months back

                                                    Avengers is too "adult" for Japan. Wow. Peter Pan syndrome? Check. Complex conflicted characters? Check. Extreme violence and hentai offered right alongside mainstream anime? Check, check, check. I'm seeing the consequences of a pussified, demilitarized Japan. Dealing with the fallout of two nuked major cities will do that.

                                                    • S1
                                                      S1  4 months back

                                                      Everyone is entitled to their opinion.
                                                      Let Japan think what they think.
                                                      Marvel will just have to deal with it

                                                  • S1
                                                    S1  4 months back

                                                    Lol they like Spiderman but hate Ben 10

                                                    • S1
                                                      S1  4 months back

                                                      The japanese anime like Naruto and Goku are have their own museums.
                                                      Waiting for Superman to show up.

                                                      • S1
                                                        S1  4 months back

                                                        Japan technology advancement is more than the USA
                                                        It's why their anime contain tech protagonist

                                                        • Ethan Rossignol
                                                          Ethan Rossignol  4 months back

                                                          Japan isn’t a country now

                                                          • everything is nothing
                                                            everything is nothing  4 months back

                                                            Because it is overdone trash

                                                            • Trevor Tangey
                                                              Trevor Tangey  4 months back

                                                              Japan 🇯🇵🇯🇵🇯🇵🇯🇵🇯🇵🇯🇵🇯🇵

                                                              • いちち
                                                                いちち  4 months back

                                                                I'm japanese. I like marvel.

                                                                • grey momo
                                                                  grey momo  4 months back

                                                                  Are the Americans seriously SO MUCH ignorant? This video said a lot of bullshit, the only good part was the one about the "grey" characters and inner struggles. Why should anyone like American superheroes crap? I am an Italian woman in my 30s, and I consider these movies CRAP for little kids and manchildren. Are you even serious? Plus, you guys completely ignored the target of manga like Detective Conan. Most of manga with teenagers as protagonists are SHONEN MANGA, dedicated to teenagers! Do you think Detective Conan is for adults? It's not a seinen manga. But you showed a lot of ignorance about media in general, since you look to think that the age of the protagonists in a story is ALWAYS related to its target and maturity, and it's not like that. In any media not all the plots involving children are shallow stuff for children. There's plenty of mature and rich stories with children as protagonists, and plenty of childish stories with adults as protagonists. You are biased and ignorant. EDIT: Please, go to watch "INCOMPRESO", a masterpiece by Comencini, and tell me it's a childish movie, just because the protagonists are children.

                                                                  • Darxcalibur [Sp00ny]
                                                                    Darxcalibur [Sp00ny]  4 months back

                                                                    Why doesn’t japan like endgame
                                                                    Ask Hawkeye killing off the Yakuza

                                                                    • 501stTrooperBMC
                                                                      501stTrooperBMC  4 months back

                                                                      Why is this in my recommended? Seriously, why is it?

                                                                      • sherryax15
                                                                        sherryax15  4 months back

                                                                        Marvel movies not thriving in Japan does not mean something is wrong in any way, be it for Japan or Marvel. Can't it simply be just, isn't Japan's favourite cup of tea. Nothing's really going on. Especially when they have tons more that cater to the Japanese market much better than Western taste. Too much globalization and westernization these days, so I'm much more glad that at least Japan's keeping their personality.

                                                                        • enzo debil
                                                                          enzo debil  4 months back

                                                                          any time stamp where he answers the question?

                                                                          • yjhm yhj
                                                                            yjhm yhj  4 months back

                                                                            I HATE HOW AMERICANS ASSUME THAT EVERYONE SHOULD WATCH THEIR FILM AND JAPAN NOT WATCHING IT SOMEHOW NEEDS AN EXPLANATION????


                                                                            like Japan is now 3rd largest economy but it still is 2nd in terms of domestically produced entertainment. ppl talk about kpop and stuff more but japanese ones are really made for domestic market so that’s why you just don’t hear as often. It’s not weird 2nd largest economy of entertainment watching their own stuff instead of foreign ones. grow up America

                                                                            • ちょろぎ
                                                                              ちょろぎ  4 months back

                                                                              怪盗キッド様の方がかっこいいからに決まってるだろ

                                                                              • 김무현
                                                                                김무현  4 months back

                                                                                Interesting theory

                                                                                • mew10521
                                                                                  mew10521  4 months back

                                                                                  I guess they believe in staying young and immortality

                                                                                  • mew10521
                                                                                    mew10521  4 months back

                                                                                    so the younger the better?

                                                                                    • Itachi Uchiha
                                                                                      Itachi Uchiha  4 months back

                                                                                      Because Endgame is overrated as hell!

                                                                                      • Genetic Auto
                                                                                        Genetic Auto  4 months back

                                                                                        They didn’t watch the movies cuz they were eating dogs and cats😂😂😂😂

                                                                                        • Genetic Auto
                                                                                          Genetic Auto  4 months back

                                                                                          Who cares if Japan doesn’t like the avengers all they do is eat dogs and cats 😂😂😂🤡

                                                                                          • Mike Saechao
                                                                                            Mike Saechao  4 months back

                                                                                            Holy crap, you spent the first half of the video repeating the same thing over and over. Could have been more concise.

                                                                                            • sannes !!!!
                                                                                              sannes !!!!  4 months back

                                                                                              Ummmmmm Excuse me Mister!! I'm from Japan and leaving in Japan, but many people in Japan loves Endgame so Yeah...